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Find out what's happening for local business
women!
Events, Workshops, Newsletters
and more!
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Announcements
Check out the Calendar of Events for our next Monthly Luncheon, Educational Opportunities, and much more!
NAWBO SVV proudly serves all of Northern Arizona.
Our Incredible Speakers
Our speakers are top notch. Let us know what topics and speakers you would like to experience. Contact Programs with your ideas.
Donations
NAWBO EEA graciously accepts donations. Contact Shelley Williams, EEA co-chair, for more information.
EEA@NAWBOsvv.org
Public Policy
NAWBO is the reason that women are now able to get loans without a male co-signer. NAWBO continues to influence Public Policy in Washington.
Check Back Often!
We'll continue to provide exciting new information and resources to help you with your business. Check back often!
NAWBOSVV Past Speakers
Lisa Cherney - President of Conscious Marketing
October 2007
Stop Chasing Your Target Market:
4 Steps to Attracting Your Ideal Clients
If you are only focusing on your target market you are missing the mark! Different from a “target,” your Ideal Client is not described using facts and figures like age and income. Instead they are folks who… love to give you money or follow all your advice. Imagine a business full of these people! If you attract any clients who are not fun to work with, you know you are missing the mark.
Stop wasting money marketing to people who are not in line with who you are and what you really want to offer. If you define your Ideal Client, that is who you will attract. Don’t settle for less! Create the business you desire. Stop pounding the pavement and learn how infuse your marketing with key items that are guaranteed to make your Ideal Clients come to you!
You will learn:
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The critical differences between your "target" and your "Ideal Client"
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Uncovering and "owning" the definition of YOUR Ideal Client
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How to leverage your Ideal Client for maximum success
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Marketing strategies to attract your Ideal Client and to grow your business
Lisa Cherney is a Master Marketing Consultant, Intuitive Business Coach and speaker. She is President of Conscious Marketing, an organization she founded to inspire business owners to find their authentic marketing voice so they can attract their Ideal Clients. Lisa’s energy, power and enthusiasm have inspired thousands of entrepreneurs to record-breaking profit while creating businesses full of passion. She was nominated for Southern California’s Tenth Annual Women in Business award and is co-author of Real Women Reveal Proven Strategies for Personal, Business and Spiritual Fulfillment. She is also acclaimed for her unique monthly column in Awareness Magazine. Lisa spent 15 years advising Fortune 500 companies and leading advertising agencies working with brands like AT&T, Lipton, Nissan, Blue Cross and Equal™. She is now dedicated to working with small business owners, many of whom have added thousands of dollars in sales after exposure to Lisa’s groundbreaking Conscious Marketing System and insightful guidance.
